My A-1, New Water Coolers Website 89

A bottled water brand has a difficult job. It sells something that is, by nature, plain. Water does not need a sales pitch in the way coffee, snacks, or cosmetics do. It does not have a flavor profile that can be dramatized with long copy, and it rarely has a product demonstration that changes minds in ten seconds. What it does have is the package, the label, the silhouette, and the feeling it creates the moment someone sees it on a shelf, in a fridge, or on a table at an e